Need help with writing a cover letter? Tips from top media recruitment consultants in London!

How to write a cover letter

I have heard mixed opinions on whether a cover letter is important or not. I personally believe it is – but… only well written cover letters! A cover letter should accompany a precisely focused CV; explaining your suitability for the role with examples referring to the CV. Whether you are looking for ‘conference producer jobs’ or ‘medical writer jobs’ – the overall job market is very competitive. You have to think about how to grab the hiring manager’s attention to stand out. Of course you need a nicely prepared CV and this will be incomplete if you don’t explain your experience and skills, showing why a potential employer should shortlist you instead of other applicants!


Based on personal experience and some online findings, let’s have a look on how you can prepare that winning cover letter:


  • One for all!


I receive countless job applications where applicants do not personalise the cover letter with who they are writing to or for which role. I get the feeling that ‘I am too busy applying for jobs!’ – I am afraid a ‘one for all’ cover letter will not get you anywhere.  You should take time to understand the role you are applying for, customise you letter reflecting the job description and elaborate relevant experience from the CV to show the hiring manager how you are suitable for the advertised role.


  • Do you know about my business?


So you are applying for the ‘conference producer jobs’ we have advertised, but do you know what type of business we are? What is our mission or how long have we been in the industry? It is impossible to write a good cover letter without doing some research. A well researched cover letter stands out and assures the hiring manager that you already know or at least tried to understand their business and you are interested!


  • Watch out the length


Recruiters generally deal with hundreds of applications every day. To make sure you’re CV and cover letter don’t end up in the rejection folder, keep them short and focused. It should be easily readable and understandable.


  • Link and refer to the CV


Remember, a cover letter is a supporting document for the hiring manager to understand your suitability based on the information that you provide in the CV. Therefore, you should link both documents by using skills and experiences as examples.


  • Follow the job description


Job seeking is hard work and requires patience. But, if you keep applying by just looking at the job title, and with very little or no understanding of the requirement of the advertised role, then I am afraid you are wasting valuable time! Understand the job description inside out to sell your skills/ experiences for the advertised role.


  • Check & correct all spelling/ grammar mistakes, pretty please!


Well the above can happen but you should check and double check before clicking on that ‘send’ button! All jobs require up to certain level of attention to detail, imagine you are applying for medical writer jobs and your CV/ cover letter has grammar or spelling mistakes – most of the hiring managers will probably stop reading further. No matter what role you are applying for, please make sure the CV and letter are spot on, without any silly spelling/ grammar mistakes.


  • A second opinion


Having a second/ expert opinion will help you to identify any error or misleading/ confusing content in the CV/ cover letter. Sometimes, to even suggest on better examples! You can get a friend or family member to help. But, based on my experience of working in one of the most successful media recruitment consultants in London, you can get the best expert assistance from an experienced recruitment consultant. How? The consultant already has dealt with the hiring manager and probably placed other people within the company,  so they will not only be able to help you with industry knowledge, but also can provide customised guidance on CV/ letter preparation (and if shortlisted, you can get help with interview preparation).


Our experienced and friendly consultants at Media Contacts can help candidates looking for jobs in the media communications industry (namely PR, healthcare PR, conference, sales, marketing, digital, publishing, medical writing). Here is a list of our live jobs, you can contact us on 0207 359 8244 or email [email protected]


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Well done Julia!


Congratulations to our Managing Consultant Julia Walton for winning a (much needed) cat by securing 20 first interviews this week! A fantastic and inspirational achievement.




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The apprentice 2014

I was at a wedding yesterday and somehow a conversation started about the Apprentice 2014 with a friend. We were confused who will bag the £250k as both of the finalists were quite strong. My opinion was if Sir Alan Sugar wanted to take a risk, he would go for Mark Wright. I was glad when during the decision making conversation his advisor Nick Hewer actually referred Sir Alan Sugar as a ‘product man’, means my guess was correct! The concept of digital marketing is not new, but somehow it is still very much of a confusing area for a lot of us. It is not something that you can see or touch but it does amazing job to make your business successful.


Now, what made the Apprentice 2014 winner Mark Wright’s business plan outstanding and why was it better compared to Bianca Miller (despite her very strong business concept)? It’s all about Digital marketing! This is becoming the first priority for all businesses regardless size or industry.


As an example for the recruitment industry, everything is happening online now. Back in 1994, job seekers used to hand out printed CVs, search for jobs on newspaper/ vacancy signed windows/ job centres/ through friends etc.  Now the whole recruitment process can be completed online, from signing up to recruitment agencies/ job boards to searching/ applying for jobs. Virtual interviews, job boards competing to stay on page 1 of all search engines, company research for interviews EVERYTHING that you can think of are available online and this is where digital marketing is stepping in! The world has gone mobile, to meet the changed consumer need, businesses are being forced to change marketing/ sales strategies and of course, go mobile. Digital marketing not only helps to create online presence but this is the best way to generate business in the recruitment industry. According to, 21% job seekers said they search for jobs on the go as they think it’s easier and quicker. So it’s all about time! You need to make sure your jobs are being advertised to the correct place, to the correct target group at the right time. You need to make sure the contents you upload are well structured and easy to read so that people actually read and don’t bounce back from the site, so keep them on your site, knowing more about your business.


Now a day, a business without social media presence is not a complete business. There is a Facebook, Linked In, Twitter group for every type of business, not only because it is free but also it can easily attract the correct group of people very quickly. Not to mention all other groups such as YouTube channel, Google Plus, Printerest… and the list goes on. Successful digital marketing will ensure your business is on top of all competition and easily available online to your target market (yes, going back to the Apprentice 2014 winner Mark Wright, the ‘Climb Online’ – this is what he named his business for the final task. I think the branding was brilliant apart from Solomon and James’s entertainment part for the presentation!).


As one of the top media recruitment agencies, we do recruit for digital marketing roles. We have specialist consultants who will be happy to help whether you are looking for a digital marketing job or you are searching for the best digital marketing specialist to join your business (climb at the top as Mark Wright would say!). So feel free to call us on 0207 359 8244 or click here to send us and email.



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How to get into Conference Producer jobs?


As one of the leading recruiters for the conference industry, we place many people into their first Conference Producer jobs. As it is both a misunderstood area of work, and clients do not tend to hire recent graduates (even for their trainee roles), we are often asked “how can I best position myself to apply for Conference Producer jobs?”


The first thing to understand when applying for Conference Producer jobs is what exactly are the employers looking for. The starting point for a Trainee Conference Producer tends to be:


  • 2:1 or first class degree in either a business or academic discipline, plus strong A-Level grades/baccalaureate
  • At least 6 months’ (preferably a year’s) commercial experience to build up transferable skills
  • Strong research, analysis, project management and communication skills. Also evidence of being willing to cold call, as a Conference Producer will make a lot of research calls
  • Frequently clients also like an international outlook, therefore secondary language skills or evidence of being well travelled


We would therefore firstly recommend that you check that you fulfil the above criteria and demonstrate it effectively on your CV. This itself often leads to a further question from those applying for Conference Producer jobs:


What commercial experience is best?


We would recommend that the best jobs to build up the transferable skills mentioned tend to be sales, recruitment/business consultancy, market research or something that involves project management and/or analysis. If you are applying for Conference Producer jobs in a particular industry vertical you may also want to gain experience in that market (i.e. work in law to become a Legal Conference Producer, or in finance to specialise in the financial market).


You should also demonstrate that you fully understand what a Conference Producer does – employers are overwhelmed by CVs of people thinking it is about party/event management! You should therefore add in a few lines as a “Profile” section of your CV, that outline what the skills are, how you reflect them and why you want to be a Conference Producer.


Finally, anything on your CV that makes you stand out will also help – academic prizes, interesting activities outside of work, examples of where you have taken initiative/shown leadership etc.


If you would like any help in finding your first Conference Producer job, or are an experienced Conference Producer considering your next move, then please get in touch.

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and the winner of our Christmas decoration competition is…


Team 4!  Well done to Chiara and Jacques!


Chiara & Jacques with their snowman!

Chiara & Jacques with their snowman!

Winner of our 2014 Christmas decoration competition!

Winner of our 2014 Christmas decoration competition!

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Photos of our Christmas decorations!

Team 1 - Rupert & Tallie & Rayhana

Team 1 – Rupert & Tallie & Rayhana

Team 2 - Hugh & Maria

Team 2 – Hugh & Maria

Team 3 - Julia & Hany

Team 3 – Julia & Hany

Team 4 - Jacques & Chiara

Team 4 – Jacques & Chiara

Team 5 - Alys & Josh

Team 5 – Alys & Josh

Everyone has been so creative and worked hard to win. Winner will be announced tomorrow!




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Christmas decoration competition!


So, today is the deadline for our Christmas decoration competition! Keep an eye here to check out what our teams have created and we will announce the winner tomorrow…

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