Why and How to Boost Your Social Media Profile

If you are a bit half-hearted about the whole Instagram, Facebook, Twitter, LinkedIn thing, think carefully. In the same way you wouldn’t go to an interview without looking up and researching the people you are going to meet, potential employers can and absolutely WILL be checking you out too.

It’s not just about creating a first impression, but also ensuring you don’t blow your chances. For example, your beautifully crafted CV might say you want to be a pharmacist, but if your social media profile is all about your plans to set up your own upholstery business or disappear off travelling for 12 months, you are less likely to get the pharmacy job you just applied for. No matter how brilliant your academic background, if your social image is poor companies are not likely to want to be associated with you. According to Press Room, more than half of employers today have found content on social media which caused them not to hire a candidate. It also shows that 70% of employers use social networking sites to research job candidates during the hiring process, 49% check up on current employees, as well as 34% having reprimanded or fired an employee based on content found online.

On the plus side, used correctly and responsibly, social media platforms can help you stand out from the crowd and enhance your professional image.

Here are some tips:

  • Use the same profile image across all networks. Consistency is key; the more you look the same in feeds across sites, the more you’ll stay in people’s minds.
  • Delete any unwise posts and bad photos. Think, ‘Would I want an employer to see this?’ and review tags regularly.
  • Make sure you are discovered in searches by finding out what people search for when looking for professionals in your sector and mirror the keywords.
  • Fill in all the fields in your profile so that you appear professional and committed, rather than not bothered and lazy.
  • Build your social trust by asking past and present colleagues and clients for reviews, endorsements and recommendations. Write recommendations for others too, without them having to ask.
  • Write clearly, succinctly and in the first person. This is your chance to showcase your career highlights and ability to communicate.
  • Make yourself contactable. Add links to your other social profiles, website and contact details. Then test those links.

 

Jobs in Events for Grads

Most people who have just graduated from university look for certain things in their first job – earning potential, a structured career path, perhaps international travel opportunities and a like-minded team of bright sparks.

What if you could find all those things in one job?!

Jobs in event sales are becoming increasingly popular with graduates and second jobbers. With trade shows, live events and consumer festivals covering a wide range of specialist sectors from fashion and education to food, technology to telecoms, energy and,  construction, cosmetics, security, SaaS, retail, music, leisure and lifestyle, there really is something for everyone.

Why choose a job in Event Sales?

For those who are fascinated by learning about how businesses change, grow, adapt and reach new levels of profitability and want a job that enables them to consult businesses to help them to reach out to new markets and increase their profit margins, event sales jobs can give them exactly that.

What are Event Sales jobs like?

Working in event sales will give you the opportunity to research and on-board new brands to sell to, create clever floor plans and develop existing accounts to become repeat, big spenders and you’ll be paid handsomely for doing so. If you like strategy, event sales will give you the opportunity to work with the marketing, operations and content functions to create the best show in town whilst globetrotting to competitor shows across; from Paris to Peru and Sydney to San Francisco, Jamaica and Japan, giving you the perfect platform for world domination!

What are the best bits about working in Events?

Show season in event sales goes from zero to one-hundred pretty quickly so it wouldn’t suit someone who panics every time things get busy – event sales teams are notorious for the ‘everyone-mucks-in-and-helps-each-other’ vibe so you’ll be nestled in a team with true camaraderie and work well with organised chaos!

You’ll likely find that each event organiser you speak to is absolutely team focused. They look forward to seeing each other on a Monday morning and when you walk into the office, there’s a special feeling and a buzz in the air. They rely on each other to be successful, so everyone pulls together (They’re also the best craic in the pub after work on a Friday!)

Event sales will give you the opportunity to work with different companies, different industries and different people on a variety of different and often unusual products. You’ll gain great insight into what companies do, how they market their brands and how they grow product lines. Your role will teach you how to react to different market conditions and how to keep your finger on the pulse of your sector. Most importantly, the events industry will give you a career, prospects and an education in business.

What are the worst parts about working in Events?

Event sales is a full contact sport sometimes. If you get it right it’s the best job in the world and in the tougher times, it can feel tough. Every day is different and provides you with endless challenges. If you pride yourself on helping businesses achieve their strategic objectives and you deliver your absolute maximum, the roller-coaster ride is one of the many reasons why events professionals LOVE their jobs so much!

What Can a Job in Event Sales Lead to?

It’s no secret that some of the events industry’s brightest minds first cut their teeth in event sales jobs. Some of the CEOs, vice presidents and managing directors of the industry’s biggest event organisers have grown up in event sales and now spend their days developing people and coaching them through jobs they love whilst helping them to discover a brighter future for themselves, carve new careers and create a more fulfilling livelihood for themselves.

If you’d like to discuss event sales jobs further, call our expert, Naomi Lane, on 0207359 8244 or email her – [email protected]

Job Hunting Tips for Grads

Dear Media Contacts, I graduated this year and although I’ve been applying for jobs since April, I am no further forward. What am I doing wrong? Jane, Sussex

 

Dear Jane, we completely understand how frustrating and disheartening it can be to not find employment after spending a considerable amount of time and money on studying for a degree. However, there are so many graduates looking for jobs that competition is always incredibly stiff. It’s important to step back and think about re-structuring your job search and changing your approach.

Start by asking yourself not just ‘What job do I actually want?’ and, ‘What do I want to gain from the job?’ but ‘What have I got to offer?’ You can begin by searching for many useful tips on commencing your job search if you are partially struggling to find a job after graduation.

If the problem lies with the interview process, there are many websites available which provide useful interview confidence boosters.

Then there are a range of factors to consider, from where you are searching for jobs to how you interview. Here are some ideas:

  1. University job boards – These job boards will have the latest job vacancies advertised where you can easily apply and speak to careers advisers about all aspects of the process.
  2. Contact recruiters – Reach out to people like us! Our team can match your skills and experience with companies currently hiring staff.
  3. Widen your job search – You can easily do this through signing up to sites such as targetjobs.co.uk where you can receive job alerts for relevant positions.
  4. Network – The old saying, ‘It’s not what you know, it’s who you know’ holds water. Go to as many career events as you can and make the most of all the networking opportunities on LinkedIn.  You can also search for advice on the best ways to make the most out of the job fairs.
  5. Work experience – If you can do an internship it will speak volumes for your commitment and give you a head start over other applicants.
  6. CV – Arguably, your CV is the most important document you will ever write. It is the sales aid that will get you an interview, so make sure it’s perfect. That means ensuring perfect attention to detail and absolutely no spelling or grammatical errors. Ask a recruiter for a free professional critique. Your accompanying email creates a first impression, so make sure you’ve spelled the name of the person you are sending it to correctly.
  7. Interview – Everyone hates being rejected, but constructive criticism is invaluable and the way you respond to rejection will make a huge difference. Asking for feedback from interviewers will allow you to identify areas you need to improve on. You may find that there is a recurring issue, which you can then address.
  8. Social media – Be conscious of what you are posting on social media channels, as employers can and WILL check. In the same way that you check the company out before attending your interview, they will be looking at your social media footprint. Ensure your Instagram, Facebook, Twitter and LinkedIn doesn’t contain any untoward pictures or comments. Also, if you’re a blog writer, ask yourself ‘Would I want a future employer to read this?’ because they almost certainly will.

Ask the Recruiter – Tips for a Good First Day

Dear Media Contacts

My son is starting his first job since graduating from university and I’ve never seen him so nervous. I really want to help him to relax and be well prepared for his big day. I also don’t think I can deal with a stressed-out son around the house any longer! I’m desperate for your advice.

Many thanks,

Sue

 

Dear Sue

We’re more than happy to help. This is a typical question we are asked by worried friends and family members. Starting your first proper job can be daunting, and it’s perfectly normal for your son to feel a bit anxious. Here are some tips so he can concentrate on being happy and excited instead.

  1. Preparation – No-one wants to be late on their first day; remind him to make sure his clothes are washed, ironed and ready to wear so he doesn’t have to decide what to put on in the morning. Encourage him to check travel arrangements and make notes of any delays and alternative routes.
  2. Relaxation – He might well have a restless night with the nerves but having a relaxing bath to unwind as well as an early night will really make a difference in the morning, so he’s switched on and can survive the day without guzzling gallons of coffee!
  3. Fuel – They might be too nervous to be hungry, but a decent breakfast will prevent hunger induced nausea and tummy rumbling.
  4. Lunch – Hopefully his new colleagues will take him to lunch on his first day, but it’s not a bad idea to have a sandwich with him just in case.
  5. Boost – A simple ‘good luck’ or ‘how’s it going?’ message can really go a long way.
  6. New Job Survival Kit – Whether you make this yourself or buy one online. A new job survival kit will at least raise a smile and makes a novel alternative to a good luck card.