Pros and Cons of Agency Versus In-house PR

Currently the majority of the PR desk’s clients at Media Contacts are agencies rather than in-house PR departments. Here is the low down of the pros and cons of working for an agency rather than in-house PR, so you can decide which type of career would suit you best.


Working for an agency gives you access to far greater variety than you would have if you worked in-house; different clients, across different sectors and brands, and working with a team of other PR professionals eager to share their knowledge and expertise with you.

You will also have access to a whole legion of industry experts and media contacts within a PR agency that you might not in-house; building these contacts will stand you in good stead whichever direction you decide to go in later.

Another benefit you may find in a PR agency is that you are more likely to be right on top of the latest industry trends and movements, with access to cutting edge resources e.g., creative teams and digital gurus that some in-house PR staff can only aspire to. After all, the expertise, innovative techniques, creative solutions and guidance a PR agency can offer its clients is one of the main reasons they pay them.


Whilst working in an agency gives greater variety and experience, it is often said that to truly immerse yourself in the brands, the culture and the industry sector you need to be in-house. Plus, when you are the in-house brand champion you get to be the client so can offload the bits of the work you don’t enjoy so much to your chosen agency.

It’s a bit of a myth that work-life balance and pay are better in-house – inhouse teams are usually so lean these days that employees take it in turns to be on call 24/7 and are often required to travel or attend important press briefings and crisis meetings at the drop of a hat. Sometimes pay is better, certainly for some of the really successful conglomerates, but just as often it is on a par or lower than that in agencies.

In short, there are plenty of exceptions that prove the rules and the best thing to do is to take each job and company on a case by case basis. Ideally talk to a PR consultant who knows the industry and can give you a clearer idea of what difference companies and agencies are like to work for.

If you want a confidential conversation about your career in PR, please email [email protected] or [email protected], or call either of them on 02073598244.

What skills do you need to succeed in PR, and how could your PR career progress?

What skills do you need to succeed in PR, and how could your PR career progress?
  1. Writing

One of the most important aspects of PR is being able to write eloquently and succinctly, whether it’s a press release, speech for a conference or an internal communications campaign, for instance, only well-written and interesting copy will do.


  1. Relationship-building

Selling in stories to the media is an important skill and it helps if you have a strong network of press contacts. The press contacts you build at the start of your career will often be what future moves hinge on.


  1. Confidence

Building rapport with clients, influencing journalists, pitching ideas and networking are all vital, so you need the confidence – even if you have to ‘fake it till you make it’ – to get out there.


  1. Time and Workload Management

As well as a strong work ethic, you need top class organisational and time management skills to be successful in PR – you will often be spinning plates and working to tight deadlines.


  1. Collaboration

PR is a very sociable industry and you must be able to get on well with clients, internal teams and all sorts of stakeholders alike.

The 5 important skills a career in Conference Production requires

The 5 important skills a career in Conference Production requires
  1. Research

The most common task for conference producers is research: topic areas, speaker acquisition, venue hunting, target audiences – so be prepared to become an expert in whatever sector your conference is in!


  1. Relationship-building

A key part of the role is to build and maintain relationships with everyone from attendees to speakers, there are many different stakeholders for a conference and making sure they are happy and always in the loop is integral to the success of any event.


  1. Commercially driven

The end result of a conference is to make money – a determination to hit the end goal of making money is essential.


  1. Project Management

A strong work ethic, organisational and time management skills are necessary to be a successful conference producer – being able to manage a project effectively and, in some cases, also manage multiple team members is crucial.


  1. Presentation skills

Creating a conference itinerary means coming up with an idea and presenting it to other people – scary for some, but if you can’t communicate to different audiences, particularly senior members of a team, then the path to a great conference will be a lot trickier.


Beyond those skills, the infographic below details the general career path you could expect to see as a conference producer!



For more information about Conference production, email our Head of Media, Jonathan, at [email protected]


Featured Client – Thorough Events

Featured Client – Thorough Events

Thorough Events is a specialist event organiser known for running the Concours of Elegance, London Concours and Gulf Concours. These are fantastic live events for those who are passionate about the automotive world – their attendees  have the wealth to enjoy the finer things in life, and Thorough Events are the ones who provide that service! They may be one of our smaller events clients but what they offer their customers is an unparalleled experience in the industry.

The Concours of Elegance, this year being held on 6-8 September at Hampton Court Palace, brings some of the rarest cars from across the world to take part in a categorised competition, voted on not by outside judges but by the owners themselves.

If you’re interested in a sales role at Thorough Events, you won’t be selling something dull or unexciting– far from it! They are top of the game for automotive events, and by curating the best privately-owned car collections in the world, their concours offer patrons a quintessentially British summertime experience. If you have a passion for cars and want the chance to work on extraordinary, dynamic, live events, then Thorough Events is definitely a company you should consider. Not only will you get the chance to help deliver these incredible competitions, they also have a wealth of in-house knowledge and can help you rapidly grow and develop your skills as an events professional – this is a company where, if you put the work in, you will reap the rewards and see the results of your effort.

The ideal candidate for Thorough Events would be a friend of the phone – perfectly capable of talking confidently to a stranger. It goes without saying that you will also have relentless enthusiasm for sales and a total drive to succeed. Particularly as they are a small team, you should be able to work individually; this shouldn’t be too hard considering the exceptional products Thorough Events offers!

This is a high-end company both in what they offer and how they treat their employees; if you want a sales role working on the most extraordinary and exciting events in the automotive industry calendar, Thorough Events is definitely the place to be.

To find out more, visit, or to discuss the company and roles available in further detail talk to Marcus at [email protected].