7 Ways To Improve Your Social Media Skills And Influence

Happy New Year to all and I’m sure 2012 has a lot of promising things in store for everyone.

As we kick the New Year off, one of the key things to watch will be the development of Social Media. Last year saw the large majority of companies start to acknowledge the business implications of not heightening their Social Media exposure, thus leading to an increase of research and investment into this particular area.

My rather “prognostic” prediction is that 2012 will see businesses across the board start to really ramp up the amount of time and money spent on solidifying their Online reputation, in an attempt to ensure they are not left as fossils in a rapidly developing online eco system.

Having come across the following article, I thought it provided brilliant insight as to how Social Media should not only be viewed, but how it should be utilised when seeking ROI.


Whatever your business goals may be, Social Media in 2012 will play an instrumental role in the way in which your business is perceived, and more importantly, the way in which you interact with your target market.

Audley Swain – Consultant

The struggle that recent graduates are facing in their search to find work

Interesting article from the Daily Mail looking at the struggle that recent graduates are facing in their search to find work. On average there have been at least 48 applications per graduate vacancy, which means that tens of thousands of university-leavers face disappointment in the job market this summer. In a highly competitive jobs market, graduates who have not had any work experience at all during their time at university have little hope of landing a well-paid job with a leading employer, irrespective or the academic results they achieve or the university they’ve attended…

Steven Dwyer – Consultant

Choose your words carefully!

In a tighter economy, when looking for a job becomes all the more competitive – the emphasise on standing out from the crowd is even more important! Your CV in most instances, is your first introduction to a potential company. Could certain words used be detrimental to your job search? This article explores this in more detail….


Lauren Stone – Senior Consultant