How to succeed as a Marketing Executive!

Skills Required

  1. Digital

To be a highly competitive candidate, you should have knowledge of Google Analytics, AdWords, SEO, CMS, email automation, paid and organic search… the list goes on, but all these digital skills are very useful for a marketing executive.

  1. Copywriting

One of the core tasks of a marketing executive is copywriting; which could mean researching and writing an article for your company’s blog one day, for example, then coming up with content for social media the next – either way creative and engaging writing skills are essential.

  1. Organisation

Being well organised is an advantage in pretty much any job, not least as a marketer. So any project management experience you have will be beneficial when you apply for one of our marketing executive jobs and the ability to manage your time effectively will be crucial in your day-to-day activity.

  1. Working with budgets

Depending on which client of ours you end up working for and whether you have fairly tight budgets or huge spend brands, being able to keep projects on track is essential.

  1. Creating marketing plans

A core responsibility of a marketing executive is coming up with marketing plans; generating ideas on what tactics to follow to hit your company’s objectives is a basic skill that you will develop at all levels of your marketing career, regardless of role.

 

Career progression

Depending on the size and structure of the company and its marketing department, titles and speed of progression will vary, but here are some examples:

5 reasons to use a recruiter

5 reasons to use a recruiter

As a recruitment agency, some might say we are a bit biased, but we truly feel that working with a recruiter is the best path to find not only your dream job, but the job that will suit you best. From matching your skills to the job and considering issues like culture fit, our consultants have the knowledge and expertise required to help you make the best decisions possible, and here we set out just a selection of the top qualities recruiters have that will help you progress your career.

  1. Industry expertise

A recruiter is a professional who makes it their job to know their sector and their clients in as much detail as possible – they will know their industry in a lot of depth and even have access to job roles that haven’t been advertised on job boards. Therefore, they are very well positioned to be able to help you find a new role, and you’ll be able to leverage their insider knowledge to make you stand out.

  1. Matching the candidate to the client

Similarly, consultants will have relationships with many different clients; certainly for us at Media Contacts, we have a huge network that spans some of the biggest companies in multiple industries. Rather than having do to do the extensive research yourself to find a company that will fit you, a consultant is likely to be able to find a client that matches you a lot quicker.

  1. A personal career mentor, for life

In addition to forming relationships with clients, consultants exist to form a relationship with you; part of this is really understanding your skills in depth, and matching those to the roles they have – they won’t just show you every role they have, they will tailor their relationship with you to revolve around something that matches what you are best at.

  1. Making the most of a candidate-scare market

Now is a great time to look for a new role as there is a shortage of candidates currently; recruiters will try and show you only the roles that match close to what you want, instead of overwhelming you with every role they have on their books that doesn’t really match up with what you are looking for.

  1. Save you time!

Job searching can be a full-time role in itself. Think: sifting through job boards and countless websites, meticulously perfecting your CV, then waiting for the phone to ring! Juggling a packed diary for interview slots and then negotiating the best possible salary… A recruiter will be able to help you with all of these aspects of job hunting and more, getting you valuable feedback and advice, coordinating the interview process and facilitating salary negotiations. They really are a valuable tool.

What is a Conference Producer?

Conference producers are a vital part of the events industry. They have a lot of responsibility on their shoulders, from the inception of the event, through to concept, and running it on the day – no, this doesn’t mean dealing with logistics and setting out tables! They are likely to be up on stage, giving out the opening address, and liaising with teams across the company to ensure that the event reaches its full commercial potential. It is a very busy and demanding role; a lot is expected of you and there is a lot of responsibility on your shoulders, but in return, you gain good exposure to all areas of the business and event, great earning potential particularly if you’re fresh out of university and has benefits such as international travel.

As a popular role within the events world, here’s everything you should know about being a conference producer!

 

What does being a Conference Producer involve?

Mostly you would be researching the content for the conference – desk and telephone research may be slightly tedious but is totally necessary for the event to reach its full potential.

It is a very commercially-demanding role; essentially, each event is run like its own business – profit the aim, and the role involves a lot of communication across functions.

It is a very varied role, and some of your tasks may include:

  • Conducting research – as you are basically the project manager, this needs to be in-depth and will inform the entire event’s contents.
  • Find and attracting the right speakers to create a high-quality event that will appeal to your audience.
  • Working closely with the sales team to find and attract the right sponsors for the event.

 

What skills do you need to be a Conference Producer?

  • Communication is key, both verbal and written; building relationships with speakers and sponsors is the key to a great event.
  • Excellent research skills, as you’ll need to find the right people to talk to and have expert knowledge of the market.
  • A keen eye for details is paramount – everything needs to be perfect and that responsibility rests with you!
  • Commercial awareness is also important, as are the crucial project management skills; constant multitasking and being able to work effectively as part of a team.

 

Ready to face the challenge of taking on a conference producer job? Email your CV to [email protected] or call 020 7359 8244 for more information.