89% of PROs have at least an undergraduate degree. This is what this year’s PR Week Census found. The PR industry has been consistently scrutinised, increasingly so over the last couple of years, for being homogenised with respect to the types of people who work in the industry. Whilst a lot of agencies are improving by increasing diversity, there is still a long way to go for the industry as a whole. It’s great news that the government are taking note and addressing the issue. PR Week reported last week that the government is rolling out an industry-wide apprenticeship scheme, over a 3 year period, to help non-graduates get into PR. The first apprenticeships are likely to start towards the end of 2012. It definitely a positive step forward for the industry and it will be interesting to see how the scheme develops over the three year period and how it impacts on the industry.
Eddie Everard – Consultant