PR: Shortage of ‘good’ account managers?

The most recent PR Week reports a lack of good account managers in PR agencies. One of the main reasons behind this was the last recession of 2008 resulting in the cutting of training budgets. Account Executives have suffered due to the recession, they haven’t had the level of training their superiors have had the advantage of being exposed to. Of course this doesn’t apply to all agencies, but as reports show, we are likely to have a prolonged period of economic uncertainty and agencies need to be careful not to place themselves in a repeat situation. Training must be put high on the priority for agencies to see their more junior staff develop and grow within their agency to prepare them to be strong account managers. Training benefits companies who are facing tough economic times; it helps keep staff motivated, there’s return on investment and it is likely to improve staff retention. It will be interesting to see how agencies approach the issue of training with the predicated difficult economic times ahead.

Eddie Everard – Consultant

Has graduate unemployment reached saturation point?

The OECD yesterday (Monday) published figures that argued that the UK’s unemployment numbers are set to rise by 2013. Perhaps surprisingly, this may not come from graduates as the article below outlines a drop in graduate unemployment. The question, therefore, is where are these losses going to come from?

http://www.huffingtonpost.co.uk/sheila-flavell/graduate-employment-prospects-improved_b_1082014.html

Stuart Brill – Consultant

Reasons to Change Jobs BEFORE Christmas.

Often Candidates mention to us that they would like to change jobs but that they understand that, at this time of year, it would be better to hold off until after the Christmas break. The could not be more wrong! Here are the reasons why:

 

  • Many of our clients are very actively interviewing now, wanting to get their January starters lined up before Christmas starts. Waiting to apply next year will be leaving it too late.
  • In January there will be a glut of applicants when people return to work with post-Christmas blues. By applying now you get a step ahead of the crowd.
  • By starting a new job before Christmas you can have a gentle build up, getting to know the team (including the Christmas party!), having any training and induction etc. This means you can then make a flying start when you come back in the New Year.
  • Wouldn’t it be nice not to have returning to a job you don’t like hanging over you whilst you pull the crackers?!

Rupert Wallis – Director