Media Contacts has been getting to grips with Twitter over the past few months under the insightful tutelage of our Business PR Consultant Steven Dwyer. Initially I couldn’t see how it would directly increase the quality of applicants I received through direct advertising but it soon occurred to me that this is not really the point of using Twitter in a business capacity, as the above article illustrates. It is about brand management & publicity, increasing our knowledge of industry trends & news as well as who’s who in our sectors and most importantly getting one foot ahead of your competitors by making sure you have all corners of the online market covered. If only LinkedIn and twitter could collaborate so finding a new job could be done while you wait in line at starbucks via your iphone…. twinkedIn?
Sonia Hickey – consultant