PR Account Executive Jobs

So you’ve seen some adverts around for PR Account Executive jobs and you think it might be the kind of thing you’d be good at…

Before you even start applying for PR Account Executive jobs, you’ll want to know exactly what’s involved and what skills you’ll need.

What’s involved in PR Account Executive jobs?

  • Writing press releases – they might be about a product launch, an event or anything that’s happening in your client’s company.
  • Pitching press releases – now you need other people to write about what you’ve written! Speaking to national, local and trade journalists to get coverage for your clients.
  • Arranging meetings of interviews for your clients with various journalists.
  • Regularly monitoring the coverage your clients get in the press and reporting on it.
  • Handling clients’ social media accounts and monitoring and reporting on engagement.
  • Keeping up to date on the news – both general and industry specific.
  • Helping to devise new ideas for PR campaigns.

What skills are required in PR Account Executive Jobs?

  • Excellent writing skills are essential in PR Account Executive jobs – you’ll need top notch spelling and grammar as well as creative flair.
  • A genuine passion for media and the news
  • PR Account Executive jobs tend to involve a lot of time spent on the phone, so an excellent telephone manner is essential.
  • You’ll often work to tight deadlines, so excellent timekeeping is required.
  • Not every journalist will want to speak to you or pick up your story, so you need the confidence and resilience to cope with rejection!

PR Account Executive jobs can be very hard work, but they can also be genuinely rewarding and, assuming you do well, you can move up the ladder quickly. To find out more, visit our website here

Five Minutes with… Maz Reive

Each month, we’ll feature one of our team members in a brief Q&A, so you can get to know us all better! This month we’re meeting Maz who specialises in recruitment for the publishing and events industry.

How did you get into recruitment?

It’s a funny story actually. I’d just moved down from Scotland to London and I was working in charity fundraising. Chugging. And Ben [our colleague] approached me on the street to recruit me into a role he was working on. So I came into the office and ended up being recruited into recruitment.

Tell us about the sectors you recruit in…

I’m on the media desk, we work with B2B media firms and publishers. B2B media firms will have trade publications, such as Railway Gazette, but most of the work we do is on the events side of those businesses. I focus on the sales positions largely, so looking at sponsorship of events and delegate attendance.

Why do you think your clients and candidates like working with you?

I think two main things. We, as a company, are very thorough, which works well for candidates and clients. A client will know any candidate they see will fit them well, that we’ve met them and briefed them. And with candidates, they feel well prepared and we have a good understanding of what they want in their next position.

The other thing is, we’ve been going for 25 years so we have a great understanding of the sectors we work in and for candidates we’re able to give them more general career advice, even if they’re not making an immediate move, we’ll build long term relationships with them.

What specifically about working with you do you think they like?

I’m hilarious. Obviously.

Seriously though, I think listening is a really important skill in any role, making sure you really understand what a client or candidate wants in detail, including company culture, ambitions, location and everything else.

Now to get to know you! If you never had to work again and money was no object, what would you do?

Ooh, I think I’d be a food critic, but also professional tennis player, so I’d be on the pro tour during the day and in the evening I’d be going to amazing restaurants and writing them up and hopefully all the exercise would cancel out the ridiculous amounts of food I was eating!

What is your guiltiest pleasure?

Disco music

Who would play you in the film of your life?

I’ve no idea why, but Catherine Zeta Jones keeps coming into my head.

What’s the worst job you’ve done?

At uni I worked in a little 24 hour supermarket and often worked the night shift and, frankly, it was carnage. People would just come in and take whatever they wanted off the shelves and walk out or chat you up or whatever. So, that was fun.

What’s your favourite book?

Too hard to go for an all-time choice, so I’ll go for my favourite book from the last year or so, which is The Sellout by Paul Beatty, it’s a satirical comedy about race in America.

And your favourite song?

Bad Girls, Donna Summer

If you were stranded on a desert island, what’s the first thing you’d do?

I’d take a nap. To get over the stress of it all. A long nap.

And finally, what’s your favourite colour?

Black and I’ll stop wearing black when they make a darker colour.

Client Focus – Champion Communications

Who are Champion Communications?

Champion is a public relations consultancy for B2B brands that want to sell more in the UK. The agency’s team of just under 10 permanent employees and an army of specialist partners, develops powerful, award winning PR campaigns that help clients’ sales teams hit targets by opening doors, nurturing opportunities and closing deals.

What do Champions do?

They’re all about media relations and this drives them to unearth the most interesting stories that will make customers more inclined to talk to sales teams and help push them towards a buying decision. Through media coverage and endorsements, they build brand awareness, credibility and trust. The work is fast-paced and different every day. Their version of PR isn’t fluffy. They strategically link everything they do to helping clients hit their sales targets and have a real commercial impact on their business. As a result, Champion’s clients value and trust their opinions, leading them to invest in long-term partnerships with the agency.

Why might someone want to work at Champion?

Being a small team means Champion is agile and can respond quickly to changes in the business, the industry and clients. Decisions are made with transparency and are acted upon immediately – ideal for those who want to work in an ever-evolving environment.

The agency invests in its Champions from day one, helping them to feel a part of the team with a comprehensive induction and a development plan that delivers the training and on-the-job support needed to develop their skills and experience. This includes involvement in client business, with responsibility from day one and opportunities to learn-as-they-go under the guidance of senior team members.

All Champions receive regular feedback on their performance and are involved in identifying objectives designed to take their careers in the right direction. Champion is a growing business and opportunities for progression are there for the taking.

They also have an employee incentive scheme that recognises efforts above and beyond the day-to-day with financial rewards for achieving great results and high levels of client service or contributions to the growth of the team and the business.

What’s life like at Champion?

In addition to the interesting and varied work, early responsibility and career progression, life at Champion is about being a part of something different – shared values and interests make it more than just a team. They’ve created a collaborative, familial culture where everyone’s opinion is listened to and respected. Champions at all levels enjoy spending time together at work and socially.   The home of Champion is a brand-new serviced office facility in Fitzrovia featuring bright spaces, comfortable break-out areas and a coffee bar, with the added-bonus of the shops, restaurants, bars and gyms of the West End just a stone’s throw away. Sure, they work hard, but they also take time out to enjoy the finest that London has to offer, on their doorstep.

If you are interested in becoming a Champion, call John at Media Contacts on 020 7359 8244.

An introduction to… Event Sales Jobs

Most people who have just graduated from university look for certain qualities in their first job – earning potential, a structured career path, perhaps international travel opportunities and a like-minded team of bright sparks.


What if you could find all of those things in one job?!


Event sales jobs are becoming increasingly popular with graduates and second jobbers. With trade shows, live events and consumer festivals covering a wide range of sector specialisms from fashion to food, technology to telecoms, energy to education, construction to cosmetics, security to SaaS, retail to travel, music to sport and leisure to lifestyle, there really is something for everyone.


Why Choose Event Sales Jobs?

For those who are fascinated by learning about how businesses change, grow, adapt and reach new levels of profitability and want a job that enables them to consult businesses to help them to reach out to new markets and increase their profit margins, event sales jobs can give them exactly that.


What Are Event Sales Jobs Like?

Event sales jobs will give you the opportunity to research and on-board new brands to sell to, create clever floor plans and develop existing accounts to become repeat, big spenders and you’ll be paid handsomely for doing so.  If you like strategy, event sales jobs will give you the opportunity to work with the marketing, operations and content functions to create the best show in town whilst globetrotting to competitor shows across the world; from Paris to Peru, Sydney to San Francisco, Jamaica to Japan, Singapore to Spain, giving you the perfect platform for world domination!


What Are The Best Bits About Event Sales Jobs?

Show season in event sales goes from zero to one-hundred pretty quickly so it wouldn’t suit someone who bursts a blood vessel every time things get busy – event sales teams are notorious for the ‘everyone-mucks-in-and-helps-each-other’ vibe so you’ll be nestled in a team with true camaraderie and work well with organised chaos!


You’ll likely find that each event organiser you speak to is absolutely team focussed. They’re always looking forward to seeing each other on a Monday morning and when you walk into the office, there’s a really special feeling and a buzz in the air. They rely on each other to be successful so everyone pulls together to keep each other motivated and energised! (They’re also the best craic in the pub after work on a Friday!)


Event sales jobs will give you the opportunity to work with different companies, different industries and different people on a variety of different and often unusual products.  You’ll gain great insight into what companies do, how they market their brands and how they grow product lines.  Your role will teach you how to react to different market conditions and how to keep your finger on the pulse of your sector.  Most importantly, the events industry will give you a career, prospects and an education in business.


What Are The Worst Parts About Event Sales Jobs?

Event sales is a full contact sport sometimes. If you get it right it’s the best job in the world and in the tougher times, it can feel really tough.  Every day is different and provides you with endless challenges.  If you pride yourself on helping businesses achieve their strategic objectives and you deliver your absolute maximum, the rollercoaster ride is one of the many reasons why events professionals LOVE their jobs so much!


What Can Event Sales Jobs lead to?

It’s no secret that some of the events industry’s brightest minds first cut their teeth in event sales jobs.  Some of the CEOs, vice presidents and managing directors of the industry’s biggest event organisers have grown up in event sales jobs and now spend their days developing people and coaching them through jobs they love whilst helping them to discover a brighter future for themselves, carve new careers and create a more fulfilling livelihood for themselves.


If you’d like to discuss event sales jobs further, call our expert, Naomi Lane, on 020 7359 8244 or email her – [email protected]

Client Focus – Rooster PR

How would you sum up Rooster as THE agency your clients want to work with?

You’ll never feel like a small fish in a big pond. No matter what size or the scale of the campaign, we’re dedicated to making a genuine difference to our clients.

We’re honest, accountable and dedicated to getting sh*t done – which is the feedback we often get from clients who’ve worked with other agencies in the past.

On a personal level, we’re approachable and sociable. Our clients often work from our office and see us as part of the team, rather than an external supplier.


How long have you worked there and what do you do?

Coming up to three years now. I’ve been lucky enough to work across several different sectors in my career and as the Account Director for our Business and Corporate team I have the opportunity to continue doing just that. We work with start-ups that we can see the potential in as well as established companies that have yet to have their story told. No day is ever the same for our team as we work across everything from travel and leisure to personal finance, business management and construction. The most rewarding work is seeing the success of a company that is a direct result of our PR campaign.


What do you like about working for Rooster?

Everyone is dedicated and no one is afraid to get their hands dirty. You’ll also get exposure to higher responsibilities at a junior level that some agencies are more reluctant to offer, meaning there’s plenty of opportunity for growth. For example this morning we had our MD on his hands and knees fixing the dishwasher, while the SAE on my team was interviewing a client MD.

We work hard but have the respect and recognition returned. We make time to celebrate successes and work together to help out across teams.

Our summer and Christmas parties never disappoint – this year we’re off to Edinburgh. We can also take interest free loans from Rooster to make the most of holiday sales.

We’re lucky to have such a talented, easy-going and sharp-witted team – it wouldn’t be any fun otherwise.


What are Rooster’s plans for the future?

Ambitious but measured. There’s no use trying to conquer the world if we’re not able to maintain the service our retained clients deserve. We’re also never going to turn into a PR sweatshop – we have a strong retention rate at Rooster and we’d like to keep it that way.

We’ve grown from our travel and tourism roots and utilised our tried and trusted approach to successfully expand our breadth of work and the way in which we activate campaigns. Our clients now cover corporate, consumer, B2B and personal finance whilst our activations range from pure media relations and glamorous ‘FAM’ trips, to delivering hard-hitting economic and financial stories, to press stunts and public activations.

We’re unashamed in wanting to be the number one agency for travel brands as well as continuing our expansion into other sectors. We strive to pioneer new approaches to PR and deliver strategic impacts on our clients’ businesses. We’re not interested in PR for PR’s sake – we want to make a difference.


Is there anything you think could be improved?

Our Creative Director’s various accents and impressions… terrible Joe, just terrible…


Why did you decide to call your agency Rooster?

Just like a Rooster’s call, we get our clients heard and awaken their audience.

We also have beautiful feathers.


To find out more about Rooster, contact David Zaranka at [email protected] or call on 020 7359 8244.