As the clocks go back and we are faced with the onset of winter…

it is reassuring to know that county councils are ringfencing communications budgets to handle the fallout from disruptive snowfalls this year despite cuts to their overall ¬†communications budget. It is interesting to note how social media has become an integral part of these campaigns to communicate local information about school closures etc. Perhaps they have learnt, as BAA (owner of Heathrow Airport) did last winter, that snowfall is an online PR disaster waiting to happen…

Steven Dwyer – Consultant