Moreover, the advent of the Web has brought about a unique set of challenges to organisers. Delegates now use events in an entirely different way than they once did. Brochure snatchers, aimlessly wandering the isles of exhibition halls and collecting free trinkets are a dying breed.
The Internet provides the preferred platform for research and gathering of market intelligence. Attendees are much more selective in the types of event they chose to visit. And facing pressures of increased time constraints, the effort required to secure their attendance to maximum benefit to your clients, is no easy task. Which is where high calibre staff come in.