Since the News of the World stopped publishing last July the Sunday newspaper market overall has suffered. Of the News of the World’s 2.67m sales in June 2011, the last month before its closure, 1.3m have simply disappeared. Half the rest went to the Sunday Mirror; the rest were split between the Daily Star Sunday and the People, while initial gains by the Mail on Sunday were rubbed out. Similarly, of the News of the World’s annual advertising revenue, estimated at about £40m by Enders analysis, most has simply dropped out of the market, unspent. It will be interesting to see what the launch of the Sun on Sunday does to tabloid media consumption in UK in the coming months.