If you’re a talented writer, a creative thinker and you’re blessed with a persuasive personality, you might well want to consider consumer PR jobs. There are several sectors within consumer PR to consider – travel and tourism, FMCG, health and beauty, food and drink, property, tech, luxury, lifestyle, hospitality, fashion, entertainment, sport and more besides!

What’s involved in consumer PR jobs?

  • No matter the sector you work in, you’ll be tapped in to any relevant news
  • Keeping an eye on any news specifically about your clients
  • Helping your team come up with ideas for how to sell your clients’ products
  • Writing press releases
  • Contacting journalists to “sell-in” your press releases and other stories about your clients
  • Helping to develop strategic PR campaigns – this might include media relations, social media, video, events etc.
  • Building relationships with existing clients and staying on the lookout for potential new business
  • Helping to pitch for new business

What skills are required for consumer PR jobs?

  • Top notch communication skills, written and oral
  • In depth knowledge of both your chosen market and the news in general
  • Ability to spot opportunities to sell your clients’ stories / products
  • Relevant journalist contacts
  • Excellent presentation skills
  • A persuasive personality and the ability to sell a story
  • Ability to manage your clients and team

If you’d like to find out more, call us on 020 7359 8244 or send your CV to [email protected]

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