Red Lorry Yellow Lorry: An insight into B2B PR agency life
There’s never been a better time to work in B2B technology PR. The industry is thriving and growing at a rapid rate, driven by rampant innovation and a desire by companies of all sizes to digitally transform their operations.
This buzz of activity is creating a huge amount of opportunity for PR firms. Those agencies that are creative enough to deliver unique campaigns, smart enough to understand today’s technologies and personable enough to build lasting relationships will get the chance to work at the forefront of innovation.
Now I know what you’re thinking: “That’s all great, but is it really as good as it sounds?” It’s a fair question, so let’s take a closer look at what agency life is really like.
PR in action
B2B PR agencies are typically fast-paced, dynamic environments and exciting places to work – and the lorries is no different. The rate of innovation in technology means you’ll always be mentally stimulated and there will never be a shortage of interesting assignments for you to sink your teeth into.
You’ll also get the chance to work with a mix of different personalities and people from different backgrounds. Some will have technical experience, others will be more creative or strategically-minded and some will come from journalism backgrounds. Being able to work with and learn from so many different types of people is one of the main benefits of working for a PR agency.
Technology attracts a diverse crowd and the clients PR agencies work with are likely to be some of the most interesting, thought-provoking people you’ll ever meet. They are innovators that are literally changing how the world works and you’ll get a front row seat to the whole show.
What’s more, the variety of work means you’ll constantly be developing new skills. You could be organising an event one day and developing a company’s messaging the next, making B2B PR an extremely progressive industry to work in.
Of course, there are still challenges that come with a career in tech PR. For example, having to understand technical/niche content and make it accessible to a wider audience can be easier said than done.
PR can also be a tough, thankless gig. You’ll be expected to manage crises, think on your feet and pick up new concepts quickly, often without receiving the recognition you deserve from clients.
PRs certainly believe that the pros more than outweigh the cons, but the big question is: what makes the lorries the perfect place to start, or continue, your PR journey?
Why the lorries?
For anyone who doesn’t know, Red Lorry Yellow Lorry are an ambitious global agency with offices in London, LA, Boston and Berlin – and yes, there is scope to travel! They deliver B2B technology PR, content marketing and customer communications to a range of industry-leading clients – creating one brand story and experience, in one tone of voice.
Their boutique approach to clients means you won’t be stretched out across loads of accounts. You’ll work closely with a small number of clients, enabling you to get to know their businesses inside out and deliver fresh, insightful, effective campaigns.
And that’s not all, there are plenty of other factors that make Red Lorry Yellow Lorry a great place to work:
- They will develop your skills – Working to be better is part of their DNA. They run bespoke training programs to develop your capabilities and career and give you opportunities to shape your experience.
- They put an emphasis on culture – They want you to enjoy working there, so give you the freedom to be yourself in a great working environment as part of a fun, diverse and international team. They’re also family-friendly and flexible (they know you have lives outside of work).
- They’re a social bunch – With regular after work drinks, there are plenty of opportunities to socialise, including an annual weekend away to a surprise destination!
So, if this has got you interested in a career at Red Lorry Yellow Lorry, feel free to get in touch. They’re always looking out for great talent and would love to hear from you!
