- Writing
One of the most important aspects of PR is being able to write eloquently and succinctly, whether it’s a press release, speech for a conference or an internal communications campaign, for instance, only well-written and interesting copy will do.
- Relationship-building
Selling in stories to the media is an important skill and it helps if you have a strong network of press contacts. The press contacts you build at the start of your career will often be what future moves hinge on.
- Confidence
Building rapport with clients, influencing journalists, pitching ideas and networking are all vital, so you need the confidence – even if you have to ‘fake it till you make it’ – to get out there.
- Time and Workload Management
As well as a strong work ethic, you need top class organisational and time management skills to be successful in PR – you will often be spinning plates and working to tight deadlines.
- Collaboration
PR is a very sociable industry and you must be able to get on well with clients, internal teams and all sorts of stakeholders alike.
